By: Jessica McVay
1) Results: Interactive advertising can generate an immediate direct response via click-through to a website.
2) Enhancing brand awareness and reach: The visual imagery of an interactive ad can generate awareness about a brand, product or need.
3) Targeting: Media buyers can select the right site or channel within a site to reach the audience. Audience can also be targeted via their profile through serving personalized ads, or ad in email if visitors have registered on a site.
4) Accountability: Unlike any traditional media, you can track Unique Visitors, User Sessions, Page Views, Most Popular Page, Geographic Reach helping to know which ads are being seen the most and ad “clickability.”
5) Visual: Video is the fastest growing segment of online advertising, and it is simple, affordable, and effective. You can create a visual impression for your brand without the immense cost of television.
6) The Many Faces of Interactive Advertising: There are many ways that you can create brand awareness online. Choose the right vehicle for your brand.
i. Display Advertising
ii. Content Sponsorships
iii. Digital video commercials
iv. Advergaming
v. Sales Promotions and Sweepstakes
vi. Email sponsorships
vii. Keyword sponsorship/search
viii. Paid listings
ix. Coupons
x. Classifieds and Auctions
xi. Mobile Marketing
*blue text denotes typical “Foundational Billing” for McVay New Media client strategies