NEW YORK — February 4, 2009: McVay New Media will provide training services and consultation for Triton Digital’s applications under a new partnership agreement. Triton offers website development, streaming, loyalty marketing, video, analytics, text messaging, ad serving, and other services. With the deal, Triton will offer McVay’s services to broadcasters via either cash or barter.
“Triton Digital Media is uniquely outfitted to empower broadcasters with best-of-breed technology and support,” said McVay New Media President Daniel Anstandig. “McVay New Media’s partnership will bring training and consultation services together with Triton’s technology to offer high-impact business growth services to radio.”
Triton Media COO Mike Agovino said, “In order to succeed, stations need a completely integrated platform that drives audience engagement and significant digital revenue. Our partnership with McVay New Media further underscores our commitment to grow digital business for our clients. McVay New Media offers the tools and training needed to educate, activate, drive audience, and monetize.”