mcvaynewmedia.com

Website Basics
During this 45 minute session, you will learn about the Internet as a medium, trends in interactive business, and concepts such as social networking, crowdsourcing, blogging, and basics in website infrastructure. This session helps you to understand what’s possible with interactive, how it has evolved, and where it’s going.

IPD Training
During this session, you’ll learn the role of the iPD position.  From installing procedures for creative to understanding traditional broadcast techniques, this is a very important course for any new iPD. The class will cover ad techniques, promotions, graphic design, web design and site promotion.

How to Grow Traffic to Your Site
If you are looking for more visitors, then this is an important course for your iPD and Promotions Director. You’ll learn about meta tags, page titles and coding. The course will also cover ways to use social networks such as Myspace and Facebook to promote your site to new listeners. During this 45 minute session, you’ll learn how to boost your site traffic and grow the value of your site.

HTML Basics
In the basics of web design you’ll learn basic html code. From writing a paragraph to changing a color, this will cover anything you need to know about HTML basics. The course will also cover how to use WYSIWYG editors with HTML to customize your station’s site. This course is designed for iPD’s and Promotions Directors.

Basics of Graphic Design
In the basics of graphic design, you will learn basic techniques for creating digital copy. The course covers important basics, from color selection and combination to learning about fonts and shapes for your design. The course will offer the students a cheat sheet to use after the course is complete. This session is designed for iPD’s and Sales Assistants.

How to Get More Page Views Out of Each Visitor
During this 45 minute how to you will learn about ways to keep listeners on your website longer. Learn how to create more original content like blogs, photo albums, and video channels. There will also be instructions on how to set up your own social network to generate more page views. This course is designed for iPD’s and Promotions Directors.

Website and Streaming Metrics
Metrics are the language of success. Your website and stream’s performance is measured precisely, and it’s important to understand the numbers. During this 45 minute session, you will learn about the most important metric measurement terms including CTR (click through rate), Interstitials, Impressions, Visits/Visitors, and webcast/streaming metrics. This session is designed for iPDs, iSMs, and sellers.

Online Contesting
When you harness the power of online contesting, you can grow your database, website traffic, and cultivate the value of your interactive properties. During this session, you’ll learn about targeting promotions, identifying promotional goals, building promotional plans, and avoiding legal issues. This session is valuable for iPD’s, iSM’s, and sellers. Attendees will take away vital information about building winning promotions and contesting.

Text Messaging For Programming
No one leaves the house without their keys, wallet, and mobile phone. Think of this as your opportunity to place a “billboard” for your radio station in every listener’s pocket. When you have instant access to your listeners anytime and anywhere, text messaging opens up an entirely new range of promotional and marketing opportunities. During this 45 minute session, you will learn the basics of text messaging and mobile marketing—and how to use it to build and engage your audience.

Prospecting for Interactive Buyers / Interactive Client Needs Analysis
This 45 minute webinar will offer a fresh perspective on web prospecting and interactive appointment questions.  There will be career-changing content for interactive advertising reps of all levels.  Discover the latest online audience activities, interactive prospecting ideas, tips on “landing the appointment,” and interactive questions to ask clients.

How to Sell Interactive to Local Direct Clients
Learn the latest advertising terms, specs, and money making products for the Local Direct interactive sales process. Every sales person has his or her own style on selling. This discussion places interactive selling tools and concepts into the hands of each seller.  

How to Sell Interactive Agency Clients
Learn the differences between Traditional and Digital Advertising Agencies; and how to approach each type of agency. Questions for Interactive Agencies will also be provided.  

How to Package Interactive and Spot Radio
Take a 30 minute test drive on packaging interactive and spot radio into proposals.  This webinar is great for both new and seasoned interactive advertising sales staffs.  Easy interactive proposal building techniques will be revealed. Whether you use TAPSCAN or not, this is a helpful course in understanding how to integrate qualitative data into your interactive proposals.

Website and Streaming Metrics
Metrics are the language of success. Your website and stream’s performance is measured precisely, and it’s important to understand the numbers. During this 45 minute session, you will learn about the most important metric measurement terms including CTR (click through rate), Interstitials, Impressions, Visits/Visitors, and webcast/streaming metrics. This session is designed for iPDs, iSMs, and sellers.

Online Contesting
When you harness the power of online contesting, you can grow your database, website traffic, and cultivate the value of your interactive properties. During this session, you’ll learn about targeting promotions, identifying promotional goals, building promotional plans, and avoiding legal issues. This session is valuable for iPD’s, iSM’s, and sellers. Attendees will take away vital information about building winning promotions and contesting.

Text Messaging For Sales
This session is designed for iSM’s and account executives to learn how to sell mobile marketing / text messaging to sponsors. You will learn about targeting, how to drive traffic to sponsor locations, keywords, text-to-win promotions, and more. After the session, attendees will receive client needs analysis forms for mobile marketing, sales promotions forms, and sample one-sheets.