McVay New Media Services

McVay New Media offers a variety of services and expertise under one roof.

content, sales and technology

We help your company make money with interactive advertising and consumer monetization strategies.

  • Recruitment of Interactive Personnel
  • Content Consulting
  • Strategic Guidance on Content Development
  • On-Site Content Management Training
  • Content Strategy and Research
  • Site Design and Search Engine Optimization

We are able to develop revenue-generating programs to assist you in monetizing your digital division. We also provide sales training to your staff on how prospect and sell new media in a manner that compliments your traditional revenue streams.

  • Revenue Generating Programs
  • Revenue Stream Strategy
  • Sales Training and Tutorials
  • Turnkey Sales PromotionsSales Support Hotline

We will construct a technology blueprint that encompasses the technological roll-out of your site(s) that positions you strongly on the web while poising you for future entry into new technologies such as mobile media.

  • Technology Blueprint
  • Streaming Technology
  • Media Player Design
  • Site Design and Hosting
  • 24-7 Accessibility and Support

The McVay New Media Menu of Services:

Consultation

Consultation on Content, Sales, and Technology

We work with companies on everything from developing their content strategies and building their operating budgets, to recruiting their sales/underwriting teams and training their executives. We also work on development and technical infrastructure for clients who have the need.

Through internal training and seminars, we also work intently on accelerating the acceptance of new media directives by your existing "terrestrial" staff. This includes conducting webinars and developing training manuals exclusively for your staff.

Cost: Pricing is specific to client needs, please call Daniel Anstandig for more information at daniel@mcvaymedia.com or 440-892-1910.

eBrief

The McVay New Media eBrief

Receive trends, ideas, and action for the next generation of radio in your inbox every two weeks with your copy of the McVay New Media eBrief.

Cost: Complimentary. Click to subscribe to the eBrief today.

Basics Book

The Little Green Book of Basics

In this 50 page book, you’ll find simple, straightforward, jargon-free explanations of interactive sales, as well as:

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  • Trends in Interactive Audience
  • Trends in Interactive Revenue
  • Statistics on Integrated and Interactive Advertising
  • Glossary of Interactive Advertising Terms
  • How to Create and Sell Integrated Marketing Campaigns
  • Interactive “Client Needs Analysis” Form
  • Sample “Interactive Ad” Start Order Form
  • Goal Setting Form and Tracking Sheet
  • Sample Interactive Ad package for e-mail sponsorships
  • Sample Interactive Ad package for website content sponsorships
  • Sample Interactive Ad package for video gateways
  • Examples of Successful Interactive Ad Campaigns

Perfect to carry with you on interactive client visits!

Cost: $50 per book,or purchase 25 books for $1000. To order, call 440-892-1910 or e-mail daniel@mcvaymedia.com or james@mcvaymedia.com.

Training

ON-SITE TRAINING PROGRAMS


Rethinking Advertising in a Digital World

Recommended for Media Outlets: TV, Radio, Newspaper, Pureplay Digital

Do you feel that all the time and money you have invested in your online presence is yielding low results? Are your local clients resistant to adopting interactive advertising? In many cases, there is hesitancy on the part of local sellers and buyers, consequential of a lack of understanding about digital advertising.

This two day visit for the McVay New Media Team includes a half day training sales staffs, a half day working with content/programming, a half day with management and a one hour seminar working with your clients and helping them understand your digital products.



Interactive 101 for Buyers

Recommended for Ad Agencies / Ad Buyers

During this half-day seminar, you’ll learn about graphic advertising, search engine marketing, e-mail advertising, promotional/content campaigns, and mixed platform advertising. You will also learn about how to gauge effective ad campaigns and how to price online advertising.



Interactive 101 for Sellers

Recommended for Media Outlets: TV, Radio, Newspaper, Pureplay Digital

During this half-day seminar, you’ll learn about prospecting for interactive advertisers, how to get appointments and sell interactive ad campaigns, how to price your campaigns, and how to measure the success of interactive ad campaigns.



Online Webinars

ONLINE WEBINARS


Do you feel that all the time and money you have invested in your online presence is yielding low results? Are your local clients resistant to adopting interactive advertising? In many cases, there is hesitancy on the part of local sellers and buyers, consequential of a lack of understanding about digital advertising.

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  • Interactive Terminology / Understanding the language of Digital Media
  • Understanding Today’s 12-24 Year Old Audience
  • Understanding Today’s 25-34 Year Old Audience
  • Understanding Today’s 35-54 Year Old Audience
  • The New Rules of “At Work” Listening
  • Pricing Strategies for Online Advertising on Radio Websites
  • Local Media Ad Spending – Estimates for 2008
  • How to Prospect for Interactive-Only Buyers
  • How to upsell Interactive Buyers to Radio
  • How to upsell Radio Buyers to Interactive
  • How to write Proposals for Digital Advertising
  • Streaming Media Terminology and Best Practices:

    Video Gateway Advertising
    Audio Ad Pre-Rolls
    Ad Insertion
    On-Demand Media
    Audio Podcasting
    Video On Demand
  • Social Networking – What is it? How does it work?
  • Text Messaging – What is it? How does it work?
  • Analytics: How to read your analytics, and what they mean.

To order, call 440-892-1910 or e-mail daniel@mcvaymedia.com or james@mcvaymedia.com.