By James Thomas
If you are looking for a way to bail out your radio sales budget, then you should be looking at interactive. Traditional radio revenues continue to fall. In 2008, radio revenues fell almost 9% according to the Radio Advertising Bureau (RAB). In the same report, RAB reported that off-air and interactive revenue are up year-to-year and continue to grow.
In the article, RAB says:
“Off-air, which includes internet revenues, was the only sector to post an increase in Q3, rising 5% to $458 million. This growth is - to a small extent - offsetting larger declines in local and national revenues. Overall off-air revenues have grown 9% in the first nine months of 2008 compared with the same period of 2007, though they still make up a relatively small percentage of the overall radio ad mix.”
As an industry, radio has only started to capture interactive revenue as a part of their overall revenue strategy.
For more information on how you can create interactive revenue for your business please call McVay New Media at (440) 892-1910.