Take their photo at a concert and then give them a card with your web address and tell them it’ll be up in the morning. Is it possible that sometimes we over-think things? http://www.kobfm.com/PhotoWall.asp?id=53403
Human (Insert Item)
Several years ago at Morning Show Bootcamp, I was scheduled to do a session. I don’t ever want to be the guy who stands behind the podium in a suit with a powerpoint demonstration.
So…I booked a dancer off the internet, placed her in the audience with a name tag that said she was Lacey Anderson from Kiss in Pittsburgh. Asked for a volunteer to help with the speech…blah blah blah…she was soon semi-nude as The Human Chalkboard. I wrote all the notes on her.
One of the Newcap stations did a broadcast from Hedonism and used a topless listener as the scoreboard to write updated hockey scores on.
The point? Think outside the registration form. A Country station somewhere has a bunch of Kenny Chesney tickets to giveaway. A client paid for them so there’s an obligation to do some ticket hits at their locations. As opposed to “Come by and register for tickets and we’ll pull one name at the end of the remote” (which is obviously very very exciting) they’re going to have a DJ in a speedo. Listeners will write their name and number on him. At the end of the remote, a blindfolded promo kid will shoot a paintball at him. If your name gets hit, you win.
(MSBC and Hedonism pics are available on request)
Easiest Weekend To Throw Together?
Jamz 96.3 had Wendy’s coupons and some movie tickets. “Cheap Date Weekend”. I’ve seen stations throw in bus fare and a bag of pre-popped popcorn to sneak into the theater.
Volunteer Fair
Massive and copious congrats to Bonneville in Cincinnati. Instead of getting on the air and doing some lame beg-a-thon in a bad economy, they got over 70 local charities and organizations that need help and volunteers, at a mall. Come out, stroll around and if you see something that you are interested in, would be passionate about, and would love to help, then sign up.
For a first-time event, it was huge. And they made some money. I have their recap and some photos if you’re interested.