Inbound marketing doesn’t always have to be tied to a business category that is popular or highly searched for. One of those business categories is sheet metal fabrication. Although it is searched for more than the average person may know, it’s definitely not comparable to categories such as fitness, food, or clothing. Inbound marketing isn’t specific to these popular categories and there are plenty of small businesses who have reaped the benefits of this strategy.
The Micar Company in Decatur, IL is a small business that specializes in sheet metal fabrication, roof coating, sandblasting, industrial painting and concrete. Competition is still heavy in these categories and the average cost of service can be substantial especially when doing commercial work. Businesses with high cost services like The Micar Company are perfect for inbound marketing and cost per click campaigns.
The Micar Company decided to purchase a new website to increase visibility as well as insuring professionalism in potential clients. There’s nothing worse than losing a lead because your website is missing information or is lackluster. Navigation is much more effective with the new layout and optimization for search engines like Google is imperative for their success. There is plenty of information for anyone looking for a contractor in any of their categories as well as ways to contact them. With advanced SEO techniques like Meta Titles and Descriptions, The Micar Company is beginning to stand out from the competition.