The portion of American workers who are choosing to listen to radio at work via the Internet as opposed to through a traditional radio receiver grew dramatically from 2007 to 2008.
According to data from the Arbitron/Edison Media Research Internet & Multimedia series of studies, among people who are employed full or part time and listen to radio at work, the portion who listen most often to radio stations over the Internet has grown from 12% to 20% in one year’s time while the portion who listen most often via a regular radio has declined from 88% to 80%.