Meet Daniel Anstandig and Faith Megna at the 2009 OAB Radio Executive Forum

The McVay New Media team of Daniel Anstandig and Faith Megna will discuss the future of radio in the digital world—and the habits of the most effective radio websites at the OAB Radio Executive Forum on August 6, 2009. You’ll see what some of the world’s leading companies are doing to change their approach to reaching consumers with interactive. Included in this presentation are five keys to producing a winning content strategy, four ways you are likely to lose audience, and three immediate opportunities for broadcasters in the digital space. You’ll also learn the keys to training your sales staff in “integrated marketing,” how to adapt your client needs analysis systems, how to set goals for your staff, ways to prospect for new buyers, and you’ll see examples of successful interactive/integrated ad campaigns.

For more information, go to: http://www.oab.org/oab.cfm?pageID=263