McVay New Media, the Interactive arm of McVay Media Consultants, continues to grow with the addition of Jon Erdahl as Vice President of Digital Strategy for McVay New Media. Jon will work with media companies on their digital business strategies and assist in the design of revenue generating programs. A 35 year broadcast veteran, Jon comes to McVay New Media with a wealth of programming, sales, and management development experience. Recently, as President of 3D MediaVentures, Jon has advised Wall Street VC/PE/Hedge fund partners to maximize sector investments and improve operational efficiencies.
McVay New Media President Daniel Anstandig said “Jon brings extraordinary brainpower to the McVay New Media team. McVay New Media’s growth last year is directly due to the digital revenue and audience growth we are able to create for our clients. Jon is a strong strategist and coach, and his perspective will help McVay New Media clients prosper in the digital space. He has a track-record of winning BIG.”
Jon Erdahl commented, “Radio needs to continue its evolution in the online space. Our focus at McVay New Media will be to provide a strong spirit of innovation and vision, allowing our broadcast clients to flourish in this aggressive environment. The resources that McVay New Media brings to this on-going dialogue is second to none and this team will provide the edge to maximize each clients online enterprise in 2010… and beyond.”
Responsibility and accountability are key components to Jon’s leadership over the years. Jon is a Clear Channel Pinnacle Award leader, a Federal Express Pinnacle Leadership award recipient, has served as the Communications Chair on the United States Special Olympics Committee in NH, and has held positions at the state level in various organizations such as the Partnership for a Drug Free NH and NH’s Rock the Vote campaign.
In addition, Jessica McVay has been promoted to VP/Operations. Jessica will oversee McVay New Media’s sales programs and client projects. Since joining the company in 2007, Jessica has been involved in developing the company’s online tutorials for sellers and programmers, as well as managing client project timelines. Anstandig noted, “Jessica’s focus, attention to detail, and dedication is helpful in assuring that every client project is a success. Her role as VP/Operations will help to bring additional value to our clients.” Jessica said, “With local digital advertising projected to grow again in 2010, this is going to be a profitable and exciting year for radio’s digital endeavors. I am thrilled to help our clients shift into the future.”
McVay New Media (www.mcvaynewmedia.com) advises media companies on digital business strategies. Developing content strategies, building operating plans, training programming and sales executives, and recruiting sales/underwriting teams are among the services offered by McVay New Media.