about the presenters...
Valerie Geller has worked with more than 500 stations in 30 countries to help grow audiences. As a broadcast consultant, Geller works with managers, programmers, news and talent with workshops, seminars and one-on-one coaching. The former program director of WABC Radio in New York, Geller has consulted stations for CBS, Clear Channel, Entercom, NPR and the Associated Press, and many more. Geller, named as one of the "50 Most Influential Women in Radio" by Radio Ink magazine, is the author of three books about radio including Creating Powerful Radio - Getting, Keeping & Growing Audiences. A full instructor manual is available with this book. For more information, visit: www.creatingpowerfulradio.com or www.gellermedia.com.
Recently recognized by Billboard Magazine as one of the top five innovators in media, Daniel Anstandig advises radio stations and media companies around the world on their digital business and on-air programming strategies. Among the clients Daniel has consulted are Clear Channel Radio Interactive, The Wall Street Journal, recording artists Jewel and Jim Brickman, Mental Floss Magazine, The White House Commission on Remembrance, International Publisher Glencoe-McGraw Hill, Clear Channel R&D, Jones-TM, and broadcasting groups in the USA, Canada, and Europe. Passionate about radio’s future, Daniel also serves on the Board of Directors as Treasurer for Radio Conclave, a 501C(3) serving to grow the radio industry. For more information, visit http://www.mcvaynewmedia.com.
Registration and continental breakfast at 9:00 a.m.
Seminar starts at 9:30 a.m.
It's what comes OUT of the speakers that counts! No matter WHAT the DELIVERY SYSTEM -- It's still CONTENT that gets and keeps audiences. Whether you are considering expansion via HD, Internet-Radio, or Online Media, this seminar will give you insight and action-points for expanding your business in the digital world.
Take advantage of this one-day workshop to learn from two of the top consultants working in radio and new media today! In this session you'll hear examples and get the opportunity to have all your questions answered!
Registration is $40 for OAB members; the registration deadline is Friday September 26. To register, please go to the OAB registration page. For more information or questions, please contact Patti Geary at 866-OAB-5794.
Agenda
Part 1 - 9:30 a.m – 10:00 a.m.
RETHINKING RADIO IN A DIGITAL WORLD
Daniel Anstandig and Valerie Geller will discuss the future of radio in the digital world. During this opening session, you will learn about trends in interactive media, how much money is spent in Ohio’s advertising markets on digital sponsorships, and who is buying digital ads. You will also learn about how general audience is using interactive media.
Part 2 – 10:00 a.m. - 12:00 noon
CREATING POWERFUL EXPERIENCES WITH YOUR AUDIENCE:
VALERIE GELLER – HOW TO CREATE POWERFUL RADIO
Valerie Geller's work is based on three things: 1. Tell the truth; 2. Make it Matter; 3. Never BE BORING! Learn proven methods used by top stations, to get, keep and grow your audience, using the creating powerful techniques, to insure your content is unique, compelling and entertains, informs, inspires, persuades and engages your listeners!
DANIEL ANSTANDIG – GETTING TO KNOW YOUR AUDIENCE
Daniel Anstandig works with media companies around the world on increasing ratings and revenue. The first step to cultivating audience is understanding your target consumer. During this portion of the workshop, you’ll see the latest research on 12-24 year old listeners, 25-34 year old listeners, and 35-54 year old listeners. You will walk away armed with new information on your listeners and their perceptions of radio and online media.
Lunch: 12:00 noon - 1:00 p.m.
Part 3 – 1:00 p.m. – 2:00 p.m.
CASE STUDIES IN SUCCESS: FROM ANALOG TO DIGITAL
How are other media outlets growing audience on-air, online, and on-the-go (mobile).
Anstandig and Geller will show examples of leading media outlets around the world and their tactics to acquire new audience in the digital space. Learn about social networks, blogging, streaming, and podcasting—and how radio stations have used them to grow their audience and revenue. You’ll also gain new insights on what interactive ad buyers want—and how to develop your new media offerings to fit their needs.
In this session if you are a manager, programmer, on air talent, work in news or promotion and sales, here you will learn the secrets of creating powerful and compelling broadcast content, based on Geller's book Creating Powerful Radio - Getting Keeping & Growing Audiences and ways to maximize that content for additional stations. Learn how stations are creatively re-purposing some of the broadcast content for the new media AND creating low cost (or NO cost) original content to program your HD channels!
Learn proven techniques for programming to create powerful broadcast content not only for Radio but ALSO for:
* Your website
* Additional HD/ digital channels
Part 4 – 2:00 p.m. – 3:30 p.m.
MAPPING OUT YOUR STRATEGY
During this hands-on segment of the workshop, Daniel and Valerie will walk you through establishing your content strategy. At the end of this session, you will have a starting-point to develop your station’s programming strategy for on-air and digital media.
We will discuss how markets large and small can successfully use:
* Streaming Media
* Video Gateways
* Audio Ad Pre-rolls
* Ad Insertion
* On-Demand Media
* Audio Podcasting
* Video On Demand
* Social Networking
* Text Messaging
* Analytics / Audience Measurement
3:30 p.m. - 4:30 p.m.
PROGRAMMING ROUNDTABLE
If you are grappling with a station dilemma, situation or problem and wish you could ask an expert for some ideas, help or guidance, now is your chance! During this open forum, you’ll have a chance to get feedback from Daniel and Valerie on your dilemmas, and get the benefit of considering the questions asked by others. This is a truly unique opportunity for customized consulting from two of the top radio consultants in broadcasting!