This year, marketing for Olympics spectators will include much more than television ads!
The Hollywood Reporter reported on August 8, 2008:
“NBC’s blanket coverage of the Beijing Olympics will be the widest online distribution for a sporting event in history, the network said.
NBC said it would have a blue-chip set of distribution partners that include MSN, the Associated Press, AOL and NBC’s local stations’ Web sites. There are more than 4,000 official partners as well as tens of thousands of widgets that link back to NBCOlympics.com.”
For more information on the integration of digital coverage in this year’s Olympics marketing, follow this link:
http://www.usatoday.com/money/advertising/2008-08-07-olympics-marketing-digital_N.htm