Graffiti On Your Radio
Delmarva Broadcasting took a new approach to radio by reaching out to the younger, innovative broadcasters to create the unique concept behind Graffiti Radio. It stays true to the alternative rock format with both new and old cuts, but also has a strong commitment to local, homegrown music.
The combination of youth enthusiasm and local flavor makes for a non-traditional presentation of the content and breaks through the typical radio stereotypes.
Andy Mussaw, Operations Director says, “We’re out there doing what we can. We have very little money to work with, which gives us the opportunity to come up with very creative ways to market the station. But we’ve seen it grow and develop as time has passed and it’s exciting to be a part of this very unique project.”
That excitement has sparked success with bringing in new revenue as well. “A number of different companies have come onboard and half a dozen advertisers are on the air now targeting the younger audience.”
Graffiti Radio’s popularity grows daily and listeners are realizing that they can take it with them with HD Radio™ technology.
Mussaw says, “Hearing people say that they bought an HD Radio [receiver] just to listen to us is really encouraging.”
Graffiti Radio can be found at 93.7-HD2 in Wilmington, DE or online at www.graffitiradio.com.