Congratulations to our client, Regent Interactive, on their success with the growth of their interactive division. Led by Tony Vasconcellos, Larry Downes, Mike Grimsley, Bob Moody, and the Regent Interactive team of iPDs and iSMs, Regent Interactive is successfully integrating on-air and online to produce exceptional results for advertisers.
Reprinted from Inside Music Media by Jerry Del Colliano:
On the positive side there is Regent — a small company run by the former head of the Radio Advertising Bureau, Bill Stakelin. … Regent sales were up 2.9 percent. [Regent announced gains year-to-year of 6% in net revenue.] Try saying “up” in the same sentence with a radio company’s quarterly ratings.
Here’s how Regent did it:
1. Local operating strategy. Compare this with Farid’s meddling and Clear Channel’s constant restructuring and everybody else’s penchant for top down management.
2. Digital footprint — the words Stakelin himself used when announcing yesterday’s results. If I scream from now until the end of time, I don’t think I will get the attention of the consolidators who continue to operate as if terrestrial radio is the business they’re in. Without a digital future, there is no future. But don’t believe me, ask your sons and daughters.
3. A big sales force. While Farid wants to cut his sales staff, Stakelin practices what he preached at the RAB and has increased his sales staff. More salespeople to sell more radio and cross-platform integration.