Reposted from KenRadio
Content posted on Facebook-based brand pages has an average click-through rate (CTR) of 9.89% on Tuesday, the highest for any day of the week. Tuesday is followed closely by Wednesday, which has a CTR rate of 9.87%. Not surprisingly, Friday and Saturday have the lowest click-through rates, with 2.67% and 2.70% respectively. Brand pages, which are similar to human profiles but are organized around companies, typically aggregate news about the brand in question. Users can become “fans” of brands for which they feel an affinity, and receive updates from them on their news feeds, according to Vitrue.
Taking all days of the week into account, click-throughs for Facebook brand pages average about 6.76%. This average is lower than Sunday, Monday, Tuesday and Wednesday, but still much higher than average CTRs for display advertising across social networks in general, including Facebook itself.
If a brand with 100 fans receives 5 clicks on a wall post, that represents a 5% CTR. But if 20 fans see the post, the CTR rises to 20%. The research suggests certain days of the week might be better for launching a given promotion.
This highlights the importance for marketers of having a well thought-out communication strategy for updating their brand page and when to create wall posts to get the optimum response, rates are higher early in the week, then dwindle. Rates rise again come Sunday. The point isn’t to say only do wall posts on Tuesdays. The point is that there are differences among days of the week and thinking has to happen behind the wall posts so you can maximize the impact.