And that growth is more likely to come online, where automaker marketing budgets are rapidly growing. Interep’s Morrison and Abraham president Sue Novicki says “There’s still a lot of money left to be had” for radio. Even though 2007 was a “very tough” year for the auto industry, radio saw more car dollars than in 2006. Novicki says a common theme she’s hearing from car companies: “Every one of them is looking for an integrated marketing program.”