Sylvester Family Dental case study

Today we’re going to look at a dentist website. We have entered the dental world before but we looked at a dental lab that sells equipment to dentists, not an actual dentist’s practice. Sylvester Family Dental is a dentist in Bloomington, IL who focuses on cosmetic, family and preventative dentistry. He got a new site a couple of months ago and we’re going to take a look at it and his internet marketing strategy. Check it out for reference http://www.sylvesterfamilydental.com/

Skip’s site, in our opinion, really does an awesome job in using proper color and typography to appeal to it’s target audience. The cool color green match well with a very friendly font. Since they really want to target families, a welcoming/inviting website is perfect. On top of that, there is the video of skip giving a welcome to the website. Even if it is not played, the thumbnail is still a great picture of him waving and smiling.

The website isn’t very hard to navigate, it is actually pretty simple. That is a good thing. There is also a decent amount of interlinking which can encourage more interaction from the visitor. Each of the pages has a solid amount of on-page content. There’s nothing really overwhelming. The dental services are a bit longer but that’s because people need to know what their getting. The home page and meet the team page are quite a bit shorter, but they provide enough relevant information.

There are some things we think that the website and marketing strategy could use, however. Currently there is no good call-to-action or strong way to convert from the website. There is only the contact information(e-mail,phone) listed but that isn’t usually enough. Some sort of contact form or way to schedule an appointment on the website could be a really strong asset to them. We would also like to see a stronger presence for their local search by getting more reviews. They seem to be key in getting in the 3 pack. Also having those 5 gold stars can really sway people to look at your listing over others without them.